It is an honor to be featured in The Gerontological Society of America’s Aging Means Business E-Newsletter:
Aging Means Business E-Newsletter
Volume 1, Number 2, Winter 2011
This quarterly e-newsletter explores the intersection of business and aging. Installments highlight articles and reports that address the enormous potential for businesses to target seniors as both consumers and producers, spotlight select industries, and identify effective strategies for marketing to an older consumer.The goal of this email publication is to reach teachers, students, researchers, and business professionals interested in understanding, attracting, and capitalizing on a growing senior market.
What it says:
III. Marketing to Mid-Life and Older Adults:
2010 Review: National & International Marketing/
Advertising to Baby Boomers:
This online PowerPoint presentation by Chuck Nyren provides a 30-minute overview of marketing/advertising efforts to Baby Boomers in 2010. It includes commercials from countries around the world, and offers links to additional resources.
Also featured is Dick Stroud’s Connecting With Older Consumers. I pointed readers to it a few weeks ago.
