The First Annual Baby Boomer Girlfriends Spring BreakListen to Beverly talk about it on Growing Bolder Radio.
In 2007, many of you contacted me suggesting we have some kind of event to connect baby boomer women all over the country in order to network, make business contacts and to celebrate who we are. Well I listened and now we are going to do just what you've asked.
This is the type of grassroots event that should be on all marketers' radar. It might look small and insignificant to a P&G, a Unilever, a General Motors - but the 'realness' of it will reflect on your brand more than a booth at a standard convention or event.
And the future of this Spring Break? Read on ...
I don't want to get into the whole story - but when I was on a speaking tour in Europe recently, my gig in The Netherlands was at this unbelievable event. Ninety-eight thousand visitors, five hundred and eighty-seven top-of-the-line booths. Ten or fifteen years ago when it began, the booths were folding tables and chairs, the vendors hawking trinkets and vacation packages.
Also in The Netherlands there is an impressive annual event on a smaller scale. One of the producers is Martijn de Haas - profiled recently on The Mature Market site.
Beverly left a comment on another post:
"Do you think you could put on a dress and come speak to the fabulous women at our Baby Boomer Girlfriend's Spring Break in Daytona Beach?"Maybe next year, Beverly. But … where do I shop for this dress? It'll be tough finding something in my size - and is stylish. I might have to make a short detour here on the way to Florida.
Or ... I could wait until I get there. For the 2nd Annual, you just might have hundreds of booths, with dozens dedicated to fashion.
More about it all.