NBC to Revive a Mainstay of Early TV
By Stuart ElliottAS NBC looks to the future of its prime-time programming ... the network is borrowing a page from the past in asking advertisers to become involved sponsors of shows.
At a presentation on Wednesday afternoon, senior executives of NBC, part of the NBC Universal unit of General Electric, will describe how they are seeking to make advertisers into long-term partners rather than just sell them 30-second
commercials.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSEGNPG9w6LQ-YsSqSqvd3wfPMKwCwWUpoOLvXV1uvtzASypj_BA6c3M9dYRS-anWhTBGp2EuviYAWJulzE-vds1zIz4LsKsO1mzOShf0IYe5PupSzOf6CFFdKY1Zu5ebZsCh-8w/s320/TVTestPatterns.jpg)
Or it’s a desperate move – relinquishing control of some series and specials because the network is worried about revenue.
I’d caution about much product placement. Keep it simple: an intro and tag with spots. Don't let them become hour-long commercials.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3Lzey-tR64nBBiQdZE7Y5jkUoX962oEr7RZQ7dhjmdRbWkDsjK8Im1855qEnXNYC_DVflyKOSzuo2XskPuMxUXCvEL7dOgXBodUy-yLDBkwPr4KI1avsL8wVgZgxD16PP3q989g/s320/nbcpeacock.jpg)
Actually, a certain company has been doing something like this very successfully for years.
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