12 March 2018

Even Another Pointless Press Release

I keep getting them. Hundreds a week. Here’s one from a few months ago:

12 December 2017
Another Pointless Press Release
… What’s not mentioned, not even considered, is that 95% of advertising is targeted to Millennials.  Of course they would be influenced.

imageToday’s pointless press release (no linking to silliness) has something to do with a book about aging in place and technology.

I opened the email because I’d never heard of this person – and I know most of them. The best: Laurie Orlov and Louis Tenenbaum. You could also check out yours truly:

Aging In Place & Universal Design

I clicked the first link in the press release. It sent me to the book’s Amazon.com Kindle page:

This book is currently unavailable because there are significant quality issues with the source file supplied by the publisher.

The publisher has been notified and we will make the book available as soon as we receive a corrected file. As always, we value customer feedback.

Someone probably bought the Kindle book, it was a mess, had technical problems, reported it to Amazon.

If you can’t get it technologically correct, or you hire someone who bollixes the whole thing, do I really want to read what the author has to say about technology?

Just for fun, I clicked on


and the only thing there was the cover of the book.  It should’ve read Look outside

Do I really want to check out someone who hires a PR firm that is incompetent, one that sends out a press release with a link to something that is an embarrassment to the client?

Deliver us from newfangled flack news.

More PR shenanigans:

October 2017
The Press Release Parade: Halloween Personality Profiling

02 November 2011
The Press Release Parade Marches On

19 July 2013
Do PR outfits vet press releases anymore?