Here’s a very scary article:
New report claims social cure to ineffectual advertising
A report launched today claims that nearly $426 billion was spent on ineffectual advertising activity in the last year alone. (!!!)
Today’s newly empowered consumers hold a deep rooted cynicism towards companies: 58% (62%UK and 54% US) of respondents felts (sic) that ‘companies are only interested in selling products and services to me, not necessarily the product or service that is right for me’.
The Grim Reaper has arrived. According to this survey.
In my presentations there’s a slide that quotes similar surveys:
Then, with the magic of PP custom animation, I reveal a bit of possibly relevant info – the dates of these surveys:
Most of the above statistics are from The Mirror Makers by Stephen Fox:
It’s official. The last sixty-four years of advertising has been declared ‘ineffectual’.
Sharpen your scythes. Part II coming up tomorrow.
It’s tomorrow: Advertising Is Dead. Again. (Part II)