Another trenchant post by The Ad Contrarian worthy of ripping off:
3 Oddball Ideas About Media
Think carefully about the numbers. … YouTube viewership has reached 2 billion videos a day. This is absolutely mind-blowing. However, it doesn't make YouTube an effective advertising medium. There are some media that are universally utilized but are not very good for advertising (e.g., the telephone.)
Along with these:
There’s this from 2005:
There is plenty of marketing and advertising to be done on the Web, and who knows what forms they will take over the next ten years. We'll all be surprised.
But remember this: Advertising didn't die with the invention of the telephone.