24 May 2010

Diversity as a Strategic Advantage

Pretty good, nothing that new, but …

Diversity as a Strategic Advantage
image It's about more than filling quotas, as such companies as Turner Broadcasting, IBM, and Pfizer have discovered
By Alaina Love
For companies to capitalize successfully on diversity, they must develop a robust and comprehensive strategic framework that not only considers how to attract and retain diverse employees…

There doesn’t seem to be any mention of age diversity.  I’ve been writing and blogging about that for seven years:

Back into the Fold (2003)
The Giant Leap: there had better be a minor revolution in the creative end of the advertising industry. Talented men and women in their late forties and fifties need to be brought back into the fold if you want to reach us. This includes copywriters, graphic artists, producers, directors, and creative directors.

Managing Age Diversity (2006)
image "Advertising agencies are in the business of creativity. They are also in the business of managing human perceptions. It's therefore interesting that although many tactics are employed to ensure creativity, agencies have traditionally not cottoned on to the fact that a more diverse workforce, inclusive of non-discriminatory age policies, poses the potential for greater competitive advantage."

Rance Crain Makes Perfect Sense Yet Again (2007)
image It makes all the sense in the world for ad makers (both clients and agencies) to be well-stocked with people who understand consumers, whether young people who fathom the mysteries of cyberspace, a good mixture of people who reflect the ethnic and cultural diversity of our country, and, yes, even older people who understand the vitality and buying power of the great gorge of baby boomers overtaking our land.

Diversity = Productivity (2008)
Dr. Page asks practical ones like, “How can we all be more productive together?” The answer, he suggests, is in messy, creative organizations and environments with individuals from vastly different backgrounds and life experiences.

image Memo to H.R: Older Brains = Smarter Brains (2010)
… As Strauch’s book makes clear … older workers can provide valuable brain power to an organization.

So – other than this glaring omission, a good piece.

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