Senior Magazine, based in Colorado with a dozen or so sister publications up and down a handful of Southern and Western states, says this:
Why has Hyundai increased sales while every other auto manufacturer has seen a decline in sales? Print marketing to boomers.
Well … that’s not completely true. Hyundai also has a pretty good television campaign. Very classy stuff.
How long have I been talking about targeting Boomers for automobiles? Here I am actually talking about it in 2005:
Author/Copywriter Champions Advertising to Baby Boomers
Co-host Brad Forsythe interviews Chuck Nyren, author of "Advertising to Baby Boomers."
The Advertising Show (audio download)
And there’s this:
Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications.
One of his first foretellings is now coming true. Way back in The Ancient Times (2005) he foretold the redesigning of automobiles for an aging demographic …
More about print:
Print Readership is Highest Among Baby Boomers
According to a NAS report published in March 2010, time spent on print media (community & daily papers, magazines & books) is highest among older Baby Boomers who are spending an average of 100 minutes per day reading their favorite print media. The study also reported that the younger Boomer segment (ages 45-54 years) spends an average of 30 minutes per day.
In addition to national papers, the research stated that 58% read their local daily papers regularly, and 68% read their local community papers regularly.
And they’re also watching television and responding to brochures, some other forms of Direct Marketing, and the internet.
As I’ve been saying for years:
The Most Effective Marketing/Advertising Model For Reaching Baby Boomers: What is now called traditional advertising pushing you to an age-friendly, informative product/services web site.