I wanted to follow my previous post by posing a tongue-in-cheek question: What is Digital Advertising? I’ll do that in a scroll or two.
Merely researching the subject made my head spin. So many buzzwords, catchphrases, and twaddle to slog through…
Thanks to The Ad Contrarian (I should’ve just gone there first), here’s a video that sums up everything:
December 05, 2012
Truth Is Stranger Than Satire
I have watched this thing three times and I am convinced that these people are serious.
And there’s this chestnut:
23 June 2010
Where people already aren’t.
The newest buzz-phrase has me completely baffled: Native Advertising. One social media guru described it as advertising that is ‘baked into’ the content. I guess it’s sort of like the old Burns & Allen Show where one episode had Gracie baking a cake using Betty Crocker Cake Mix, a sponsor.
Or was that product placement? Madison & Vine? I’m still confused. Whatever it was, I know it doesn’t work anymore, is old school, and nowadays native advertising is the future, and all advertisers should be all over it or their businesses will fail.
So what is Digital Advertising?
Television is now digital, commercials are shot with digital cameras – so are commercials digital advertising? Are digital spots on digital radio digital advertising? Print ads are created on computers, usually rendered as PDFs, delivered digitally. Digital advertising? Magazines, both editorial and ads, are digitally produced. Digital advertising?
I read an odd piece the other day. A fellow instrumental in the development of banner ads (#epicfail) now doesn’t like them:
“There's a way to make web advertising a better experience, like an ad in between every pageview that you can simply flick away if you don't want to see it. I'm a big fan of full-page ads, especially on tablets.”
Hmmm. Reading a magazine on a big tablet, immersing yourself in a passive experience with no distractions…
27 April 2009
Is roiling ether the best place for advertising?
23 October 2012
The Future Of Consumer Doodad Technology
Tablets/Smartphones will be big, small, thin, simple, complex, active, passive, out the door in your purse or pocket, lost in your couch cushions…
15 April 2007
Positioning Magazines for Baby Boomers
… This (digital) nest is here to stay – but for a big part of their day Baby Boomers are happy to fly far from all the chaos and into another nest – one that is warm and nourishing. That’s where they will find, among other delectable items, your magazine.
01 May 201006 March 2012
That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life. Television, print, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities.
Digital interruptions are headache-inducing. Not so with magazines. Advertisements are welcomed and appreciated. They are integral, seamless extensions of the magazine experience.
So are full-page ads in a magazine you’re accessing on a tablet digital advertising?
Say goodnight, Gracie.