23 June 2010

Where people already aren’t.

Stolen from Dick Stroud:

image Using social media to target Baby Boomers
Maybe it is just me but I cannot extract anything of meaning from this interview.

Maybe it is just me, but I think this stacks up with some of the best routines of Abbott & Costello, Mel Brooks & Carl Reiner … Actually, it’s more like Carl Reiner interviewing The Professor.

The scary part is that this isn’t just some fellow passing himself off as a Social Media Guru.

Remember the nutty popularity of logo T-Shirts in the 1980s? 


I was told back then that this was the end of advertising. No more print ads, television or radio spots … Who needed them when everybody you met was a walking billboard? 

Logo T-Shirts are still around – but so is advertising, last I looked.

That video interview … I think I said something similar in a 1996 post, but I’m not sure because I’m not sure what this fellow said. You tell me if I said what he said:

The Brouhaha Over WOMM
image So your product or service is getting some sort of positive response from users/consumers? Maybe a cult is forming. Or something. People are talking.

Take advantage of this. You'd be stupid not to. Bring in the PR professionals, the marketing people. Reference it in advertising campaigns. Support this grass roots excitement.

But trying to create buzz out of nothing?

Along with passé WOMM, Marketing/Social Media prattle is now a comedy sketch:

The Social Media Guru

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