17 June 2010

Still Getting Hits: 2005

imageWhether due to malfunctions of the ever-changing, amorphous Google Algorithms or simply the slapdash nature of web search, many of my creaky posts still get hits. Some, lots.

And my site meter (that ubiquitous rainbow-ish thing) always surprises me. People search for the darndest things.

Although I’ve been ‘blogging’ since 1996, this one hatched in 2005.  From that year, some of the still popular posts (make that popular by long-tail standards):

Wrap Rage
In the last month, two clients have consulted me about packaging and Baby Boomers. It's a hot topic.

Those Humdrum Empty Nesters
Stuck in their ways. Refuse to try new things, change brands. Why target them???

imageRubbing yourself and smiling.
I first saw The Dove Campaign for Real Beauty as a series of print ads (was it in the Oprah mag?) and loved it. No doubt about it — real beauties. The women exuded intelligence, confidence, sensuality.
(New link: Does Reality Sell Beauty?)

Selfless baby boomers switch careers
I guess I've just hung out with too many friends who've always had altruistic goals, altruistic lives, and didn't pile up the dough …

The Three Ages of Advertising Slavery
I saw Hugh MacCleod's cartoon posted a few days ago and it cracked me up.

No News News
Imagine if a company decided to truly target Baby Boomers, if their site was truly boomer-friendly, if Baby Boomer creatives actually designed the site, wrote the copy... imagine how this product or service would break away from the pack...

image Marketing to young people is fun!
You get to talk about cool ideas and hot fads and pretend you can actually predict what the next trend will be!

My Favorite Cyber-Myth
How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed.

Maybe I’ll do 2006 sometime.

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