And my site meter (that ubiquitous rainbow-ish thing) always surprises me. People search for the darndest things.
In the last month, two clients have consulted me about packaging and Baby Boomers. It's a hot topic.
Those Humdrum Empty Nesters
Stuck in their ways. Refuse to try new things, change brands. Why target them???
Rubbing yourself and smiling.
I first saw The Dove Campaign for Real Beauty as a series of print ads (was it in the Oprah mag?) and loved it. No doubt about it — real beauties. The women exuded intelligence, confidence, sensuality.
(New link: Does Reality Sell Beauty?)
Selfless baby boomers switch careers
I guess I've just hung out with too many friends who've always had altruistic goals, altruistic lives, and didn't pile up the dough …
No News News
Imagine if a company decided to truly target Baby Boomers, if their site was truly boomer-friendly, if Baby Boomer creatives actually designed the site, wrote the copy... imagine how this product or service would break away from the pack...
Marketing to young people is fun!
You get to talk about cool ideas and hot fads and pretend you can actually predict what the next trend will be!
My Favorite Cyber-Myth
How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed.
Maybe I’ll do 2006 sometime.