Peter Himler tipped me off to this – and I don’t know what to make of it:
Father of MTV launching new property
… Bob Pittman is slated to launch his new digital venture, PureWow.com, at the end of the summer. Pittman's partners on the site, which will target the crossover between Gen X and Baby Boomer females, include Whoopi Goldberg, Lesley Stahl, Candice Bergen and Lily Tomlin.
Sounds like fun – but there’s already a popular site with almost the same name and all the same celebrities:
wowOwow is a free daily Internet website created, run and written by Lesley Stahl, Peggy Noonan, Liz Smith, Joni Evans, Mary Wells, Sheila Nevins, Joan Juliet Buck, Whoopi Goldberg, Julia Reed, Joan Ganz Cooney, Judith Martin, Candice Bergen, Lily Tomlin, Jane Wagner, Cynthia McFadden and Marlo Thomas.
Not to worry. I’m sure Liz Smith will sort it out for us sooner or later …