I bookmarked this piece a few weeks ago. It keeps pulling at me. While there’s not much new, it has that ‘sums up everything’ quality:
As longevity grows, the world might become a better place
The Washington Post
By Fred Pearce
The longevity revolution affects every country, every community and almost every household. It promises to restructure the economy, reshape the family, redefine politics and even rearrange the geopolitical order over the coming century.
I try to stay on topic with this blog. So I’ll simply say: The international advertising industry had better pay attention to this article.
Posts/links from the past:
We have seen the future, and it is old and cool and wise.
Old Masters and Young Geniuses
What Kind of Genius Are You?
Baby boomers are smarter than you think
Fred Pearce also talks about the origins of retirement:
The idea of a retirement age was invented by Otto von Bismarck in the 1880s, when as chancellor of Germany he needed a starting age for paying war pensions. He chose the age of 65 because that was typically when ex-soldiers died … In the future, people will probably be expected to stay in the formal economy longer.
Some worry that an older workforce will be less innovative and adaptable, but there is evidence that companies with a decent proportion of older workers are more productive than those addicted to youth.
More posts and links:
Calcified Advertising Agencies
Rance Crain Makes Perfect Sense Yet Again
A quote from my book (2005, 2007):
Contrary to popular myth, Baby Boomers do not believe that they are still teenagers or young adults. (Some probably do, but they need therapy.) Boomers are slyly redefining what it means to be the ages they are. Included in this new definition are some youthful attitudes - but the real change is that instead of winding down, many are winding up. We're not 'looking forward to retirement,' we're looking forward to new lives, new challenges. Only a small percentage will opt for pure retirement. (I predict that in twenty years the word 'retirement' will still be in dictionaries, but followed by the modifier archaic.)
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