30 June 2010

A Television Station Targeting Baby Boomers

England will soon have a TV station targeting The 50+ Market:

image Vintage TV

Hosts on Vintage TV (who will include Paul Gambaccini, Debbie Harry and Rick Wakeman) will serve up a variety of music, films and shows.

image The channel has caught the attention of advertisers, and music companies are keen to exploit their lucrative back catalogues. As well as music videos, Vintage will feature classic musicals and films with strong music content …

In France they’ve had something like that for a few years – although it’s more today than yesterday:

Over here we have … well, I won’t mention them.  I have enough enemies. 

It would be interesting to find out how Vintage TV might fare on this side of the pond. Cable outfits and smart media execs - keep an eye on it.

As usual, more from Dick Stroud.

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