I thought it’d be a smart move to get my last post of the year in before the end of the world in a few days.
Like The Mayans, NostraChuckus unleashes prognostications not limited calendar years. Often he foretells decades in advance.
It’s impossible to keep track of the slews of small-to-medium ad agencies opening up specializing (or so they say) in targeting Baby Boomers. All follow in the shadows of Yours Truly and others.
Culled from Advertising to Baby Boomers ©2005:
C H A P T E R T W E N T Y - S I X
My guess is that the revolution will be a quiet one … It won’t be high profile, and most likely you may not hear about it untle it’s over. Here’s what will happen.
The Prediction: A Baby Boomer at the helm of a small or medium-sized agency will roll up his or her sleeves, get his or her hands dirty with copy and design (or hire a few of his or her creative buddies from the old days), and fashion a campaign for a general consumer product, with Baby Boomers as the target market…
Small-to-medium-sized advertising and marketing agencies may squirm at first, even kick and scream—but eventually will be co-beneficiaries of this common sense revolution. Some may become the heroes and heroines of this reasoned paradigm.
Last week there was a newspaper piece about advertising and Baby Boomers. A fellow heading up a small agency was quoted:
*********, who is a boomer, added, “I still have to wake up and brush my teeth, just like a 25-year-old.”
Sounds vaguely familiar. From a review of Advertising to Baby Boomers (2005):
Until next year (if it happens), NostraChuckus signs off…