21 July 2017

The Interminable Death of Television

[image[3].png]Nothing I can think of is as lively and chipper as television in its final throes.

If we all began dying as happily, healthily, slowly, and painlessly as TV, we wouldn’t fear the process - but welcome it. 

In fact, TV’s leisurely demise sounds just like normal, invigorating life to me.

The death knell first chimed in 2006:

Let's Just Declare TV Dead and Move On
imageThe poll may be more of a simple testament to the fact that as people spend more time on the Internet, television time suffers.

Regardless, the writing is on the wall.

Someone must’ve whitewashed that wall.  Just ugly graffiti anyway…

And in 2010 Television continued croaking:

Advertising Is Dead. Again.
Here’s a question I’ve never wondered about:

“What do viewers do during commercials?”

I just assumed that most viewers watch them. Now I find out the truth: Most viewers watch them.

… That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life. Television, print, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities.

Spending goes where the eyeballs are.

In 2011 came the last gasps:

The Flat-Screen Rectangle of Common Sense
image… For the umpteenth time - The Most Effective Marketing/Advertising Model For Reaching Baby Boomers: What is now called traditional advertising pushing you to an age-friendly, informative product/services web site.

Then many years of final death wheezing and twitching:

20 January 2014
Television Repeats

TV Advertising Most Influential
by Jack Loechner
According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions.

11 August 2014
How America is Watching TV

26 July 2016
Television Still Shining
OMG! The Internet STILL Hasn't Killed TV!

Now, finally, in 2017, Television (and Advertising) are dead and buried:

TV networks sell a record $19.7 billion in advertising
by Meg James (LA Times)
… Media Dynamics calculated that the price per viewer paid by advertisers at this year’s market was a 72% increase over the 2008 upfront. And overall revenue generated for commercials placed in prime-time programs soared 18% since 2008.

Television and Advertising

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