Mr. Bill Returns (in One Piece) to Pitch a Debit CardYou can watch the spot on the online article page. Scroll a screen.
by Wendy A. Lee
The small clay figure that appeared in “Saturday Night Live” short films three decades ago — being dismembered, pulverized and humiliated to his falsetto cries of “Oh, nooooo!” — will be the latest star of MasterCard’s “Priceless” campaign.
Even with their self-imposed cultural censoring, Mastercard/McCann-Erickson had the perfect opportunity to do something special and (I'm humiliating myself by using such a cliché) cut through the clutter.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivZtEnmXadkH4O5gqXf5dPxirBZbGzzaQHnrGWGIB8ucMJZOvDZY5hGy5sx_Tctys7rhMP_P-vI8EdK6o9oVuUIZbjj49R4_VoxG4L_6HxKdOWEIOf2Vlho8bvRyUqZYAlX4X_xQ/s320/mrbill.jpg)
Here’s a typical one:
Watch an original episode of The Mr. Bill Show: Mr. Bill's Circus (Not available for embedding.)
The creator of Mr. Bill directed the Mastercard spot. Too bad they didn't take a big chance and have him shoot it in 8mm, using only handmade props and special effects - and edit it in the herky-jerky style of the originals. (I wonder if he still has the original equipment.)
Not only would this spot have stood out – but something else might have resonated with younger (and older) consumers - nudging it along virally. Walter Williams is the Godfather of homemade YouTube offerings.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH8G9yUlP23ANMF9kid8JRpNLGH9cQJ29UXth1yWF5h4UYsKBTp8nnozyzn_LhwgfGiQNWvqMJn2kHZzvb59PALPEi2t8wlYk9ZIG-UveWsQUNTUdNr_R5uACoERAy4efmUXkj7Q/s320/mrbill2.jpg)
“Oh, nooooo!”
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.