It's been WOMMed before but not so deliciously as this time.
The irony is that I've been railing about WOMM lately - yet the WOMMer had no idea because the post WOMMed wasn't about WOMM. He/She was probably flying around cyberspace searching for places to leave his/her droppings.
Here's what happened: I blogged about the Jitterbug phone recently. A comment showed up in my inbox. I moderate comments before publishing. Instinctively I knew it stank.
Usually I don't publish obvious anonymous shilling. But since I've been talking about WOMM so much - why not use it as the perfect example of such shenanigans? I clicked the publish button.
It's from the GREAT CALL IP - the company that owns the Jitterbug phone. Someone who works at the company left the comment - and here's the most egregious part - trashed their competition (The Pantech Breeze phone).
This exemplifies the darkest of the dark side of WOMM.
As an exercise, I tried to track down a way to report this incident to the proper authorities (whatever they are). I know the Federal Trade Commission is keeping an eye on the WOMMers. Here's a funny, astute comment on their site.
Then I went to the Church of WOMM: The Word of Mouth Marketing Association (WOMMA). Surely they'd have an online form where you could report incidents of WOMM abuse. That's because they're so very concerned about abuse of their new-found faith. They want to know about any and all vile misdeeds.
Tell me I'm just an incompetent slob - but I could not find a complaint form on their site. If there is one, let me know.
In England it's all becoming illegal. Good for them.
I have a few other stories/examples of WOMM and this blog - but I'll save them for another time.