Deep Digging Your Target Market

Although crossing over on occasion, I don't consider myself a journalist—or certainly not a professional one. Usually I'm interviewed by journalists.

But if it gets me a press pass to some fun event, I tell them I'm one.

Even so, if you're in advertising and marketing you'd better be aware of what's happening out there in NewspaperMagazineInternetMediaLand.

And if you're targeting the 50+ Market, a good way of keeping up is by reading Aging Today - a bi-monthly report put out by the American Society on Aging. Here's an issue (and if you dig deep enough, you might find an article written by Yours Truly).

But what you should really do is dig even deeper. Paul Kleyman, the editor of Aging Today, also publishes Age Beat Online - a newsletter specifically for journalists. This is the grit, the insider news. Read the May 27th, 2008 issue.