Here's a good piece in The Las Vegas Review Journal:
Ergonomic Design: Booming Business
By JACK BULAVSKY
To help homeowners remain in their homes as they age and their mobility becomes more limited, manufacturers such as JACLO offer conveniences such as decorative grab bars.
I talked about this, had a slightly different take on it, in 2006 at the NAHB Building for Boomers 50+ Housing Symposium - and wrote an article about it around the same time:
Selling Universal Design to Baby Boomers
ERGONOMICS. That’s not such a negative word to Baby Boomers. We’ve been the fodder for the ergonomic revolution. We almost feel as if we invented it. The concept resonates.
But an ‘ergonomically designed home’ sounds rather cheesy. Using the word sparingly (but using it) in any marketing/advertising collateral is a good idea.