It’s been only a few months since I blogged about the power and influence of women:
21 February 2018
Women
… Ten, twelve years ago there were older women. Now there are older women younger than I am. Weird. It’s some strange time/space warp I’m living in.
Mature women are just all over the place. Take a look:
Meet Fashion’s Next Generation: Over 60s
… Baby boomers have been largely absent from advertising, especially in high-fashion, despite driving 42 percent of spending in the US, versus 13 percent for millennial and Gen-Z consumers … Typically, companies gear their campaigns towards a younger demographic, assuming the ads will also appeal to their parents. Now, some companies are reversing that formula.
Here’s a brave campaign, certainly braver than one from a few years ago:
Ads for pee-proof underwear campaign redefine the customers who wear them
by Zoë Beery
…New York-based underwear company Icon’s strategy is to go all in with a cheeky, flippant message. Today, their "Piss Off" campaign takes over the Bryant Park subway station in Manhattan…
CREDITS
- Jasmine Zhang - Designer
- Fenghe Luo - Designer
- Supisara Burapachaisri - Designer
- Meng Shui - Art Director
- Kejal Macdonald - Marketing Director
- Kelsey Duchesne - Copywriter
- Anna Mackenzie - Photo Director
- Molly Matalon - Photography
Pee-Proof Underwear Brand Launches ‘Piss Off’ Campaign To End The Stigma Of Bladder Leaks
Period-proof underwear company Thinx is taking on the incontinence industry with its sister brand Icon, “patented pee-proof underwear that lets leaky ladies kick pantyliners (and the lame stigma of bladder leaks) to the curb.”
And GRAND Magazine features a cover photo and article about model Yazemeenah Rossi (note: my interest is purely professional):
YAZEMEENAH ROSSI: Secrets To …
by Wendy Packer
… Contrary to what some people may think about women in their 60s, Yazemeenah feels prettier today than ever before … She is also very popular on Instagram with women in their 20s and 30s seeking advice on how to stay well as we age …
From The Remember When Files:
21 February 2007
Dove Pro-Age Campaign
… There is a big difference between thinking you are younger than you are, and not thinking that you are old …
