Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

09 April 2012

I don't need it, but I'll try it on for charity.

A critique of the new Kimberly-Clark Depend® campaign.  Thirteen minutes:

Or click here for the bigger but fuzzier screen version.

Links:

A Young Spin on Incontinence, in Spots Skirting Images of Aging (New York Times)

Adult Underwear No Longer Being Given the Silent Treatment (Dallas Morning News via Third Age)

Why couldn’t it have been…?

Depend.com

Posted by Chuck Nyren at 4/09/2012
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Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. He has consulted and conducted seminars in Belgium, France, Germany, Norway, Spain, Sweden, Turkey, The Netherlands, Canada, and The United States.

More info: chucknyren.com

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Advertising to Baby Boomers in College and University Libraries



The Advertising Educational Foundation Selects Advertising to Baby Boomers as a Classroom Resource

I'm blogging for The Huffington Post. Humorous takes on all sorts of subjects:

Chuck Nyren on The Huffington Post

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I've joined forces with Barry Robertson and his hot-shot associates as Senior Creative Advisor: Consultant Team

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A quite extraordinary collection of insights into the mature market from both experts and members of it.” - Jim Fox, Head of Public Affairs Coca-Cola Enterprises
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