It’s a type of blindness you welcome.
Often after googling something, finding the info you’re looking for on a webpage can be as frustrating as trying to find Waldo.
Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
by Kara Pernice
… To complete their tasks efficiently, people have learned to pay attention to elements that typically are helpful (e.g., navigation bars, search boxes, headlines) and ignore those which are usually void of information. Ads are perhaps the most prominent member of this last category …
I’ve written about this recently…
I’ve written about it for years…
06 March 2012
Digital interruptions are headache-inducing.
12 March 2012
Digital Distractions II
…The point is that Facebook is a social medium, not an advertising one … You interrupt social conversations with commercial messages at your peril…
And there’s this *WARNING: AUTOPLAY VIDEO!* (yes, I get the irony):
Four in 10 consumers scroll past and no longer trust social ads
By Eileen Brown
Consumers are constantly distracted by digital media and content and are losing trust in brands, according to a new study.
Maybe it’s time for advertisers to ‘get with it’ and stop relying on musty, outdated, tired media like the web and mobile:
Brands Need to Join the 21st Century and Tap Into Radio Advertising
By Jateen Parekh
The audio market is booming…