Remember that commercial for an online travel company where a twenty-something woman is searching for a vacation and hotel for her bumbling parents? Implied: moron mom and moron dad couldn't do it themselves.
Read this article by Jeffrey Grau in iMedia Connection:
Forrester Research also found that very few online travelers start searches using the new breed of travel search engines — most likely because they are not aware of their existence … Hitwise found that visitors to the top travel search engines were by far likely to be over 55 years of age. Hitwise attributed this to baby boomers …Madison Avenue doesn't think that anybody over forty-five can even turn on a computer. And when some youngster flips it on for them, all they probably do is stare at the virtual desktop until they nod off.
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