14 November 2005

My Favorite Cyber-Myth

How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed. Sure, there is a percentage of any age group that's technologically challenged - but Boomers as a whole have embraced the internet and aren't afraid to plunge into the ether brain first.

Remember that commercial for an online travel company where a twenty-something woman is searching for a vacation and hotel for her bumbling parents? Implied: moron mom and moron dad couldn't do it themselves.

Read this article by Jeffrey Grau in iMedia Connection:
Forrester Research also found that very few online travelers start searches using the new breed of travel search engines — most likely because they are not aware of their existence … Hitwise found that visitors to the top travel search engines were by far likely to be over 55 years of age. Hitwise attributed this to baby boomers …
Madison Avenue doesn't think that anybody over forty-five can even turn on a computer. And when some youngster flips it on for them, all they probably do is stare at the virtual desktop until they nod off.

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