Forbes Magazine Weighs in on Baby Boomers

How To Play: The Upcoming Boomer Boom by Tom Van Riper has some juicy quotes from Brent Green and others - along with perceptive (but not surprising) statements such as:

Despite conventional wisdom, which keeps many major advertisers focused on younger consumers, the boomer generation is not set in its ways when it comes to product choices, according to studies by MarketResearch.com. In fact, their studies show boomers are more receptive to advertising than their Gen X and Gen Y counterparts, who tend to reject marketing claims out of hand.

Old news for a lot of us - but I'm glad the Big Boys are catching on.