10 November 2005

A Generous Review

I stumbled over a review of my book at GenerationTarget.com. Had no idea it was there, have never heard of the company:
GenerationTarget.com is where people can turn for the most sophisticated and current marketing information regarding our multi-generational marketplace. Thanks to the miraculous breakthroughs of extended longevity during the previous century, America now has six living generations. Each generation is like a separate culture with values and drivers exclusive to their own cohort. Just as one radio station could never resonate with all six generations, neither will business be able to capture all six segments using one approach.
But I have heard of Dr. Bruce Clark and Mark Goldstein. They co-founded Age Wave in 1986.

There are scores of short, valuable articles on the site. I've only had time to read three or four - but I'll head on back there every so often and eventually devour the rest of them.

Thanks for the review, Bruce and Mark.

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