15 November 2005

Mature Market Miscellany

Even ethereal pundits get tired of their own prattle (at least this one does). I'll take a breather this week, and point you to a variety of other folks (and one big organization) having their say:

Across the pond, David Yelland of Webber Shandwick talks to Joe Lepper of Brand Republic: Over-50s need to be better targeted says baby boomers report.

No big surprise: AARP Wants You (to Buy Its Line of Products).

Brent Green tells you What Baby Boomers want for the Holidays.

Matt Thornhill has sent out another first-rate Boomer Project Newsletter for November.

And thanks to Brian Reilly of GeezerJock Magazine for his comment about my book.

I'll be back chattering away next week.

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