This interview is a good one:
"The reality of the marketing opportunity presented by the aging of the Baby Boomers is beginning to be recognizedby the advertising industry, at least. I'm beginning to see more ads targeted at Baby Boomers," says Associate Professor of Business Janet Wagner at Maryland's Robert H. Smith School of Business.Students email me every so often, asking for info about this and that. Colleges and university business schools seem to be paying attention to Baby Boomers. I know this: after Advertising to Baby Boomers was selected by The Advertising Educational Foundation as a classroom resource, schools started to scoop it up. It's now in the libraries of Duke University, The Harvard Business School, Northwestern University, The University of Illinois at Urbana-Champaign, Michigan State University, University of Washington, and lots of others.
Hmm. Professor Chuck. I like the sound of that.....
(Back after Thanksgiving.)