This sounds familiar.

I’m skimming this sort of interesting article in The Wall Street Journal:

Retirement Living TV Gets Boost
Comcast Deal Will Expand Audience as More Marketers Pursue Older Crowd
The deal, expected to be announced Friday, will initially bring RLTV to Comcast subscribers in the retiree-heavy markets of Tucson, Ariz., and Albuquerque, N.M, and spread to digital cable systems in other parts of the country in subsequent months.

Then it becomes very interesting - at least to me:

Mr. Erickson says RLTV, which initially targeted people 55 and over before drifting down to the over-50 set, doesn't plan to keep moving younger. But he is flexible about the network's name, which he acknowledges could turn off people at the bottom of his age range.

Hmmm. Sounds familiar. I search around and find a post from 2006:

Tailoring media to an older crowd
However, the word 'retirement' might scare off Baby Boomers. It smacks of 'old' and 'irrelevant.'