Not necessarily the biggest stories about advertising and Baby Boomers – but ones that intrigued me, that I believe will be influential.
Links to other blog posts, news articles, and sites mentioned in the presentation are listed below the oversized embed.
Running time: 20 minutes
Sources mentioned in this presentation:
10 Ways Marketers Should Grow Up in 2008
Todd Harff Presentation
Diversity = Productivity
Executive Session With Rance Crain
What’s The Word? (Millward/Brown, Nigel Hollis)
Buzz marketing illegal from May, warns IPA
The Crystal Ball of Common Sense
Smart or Sneaky? (Homemakers Magazine)
Eons: Now You Just Have To FEEL Old To Join
Demand for older models grows
Chico's and Baby Boomer Women … NOT (Brent Green)
Most Inane Commercial of The Year Award
Nuts for Boomers
AARP's Chicken Coop Coup?
Goodbye, Jukebox. Hello, Jennie Chin Hansen.
Older Brain May Be Wiser Brain
Brains More Distracted, Not Slower with Age
Baby boomers are smarter than you think
Baby Boomers & The Economic Collapse
Ecologies Of Risk (Blog Post)
Ecologies of Risk (PDF)
50 Plus Beurs 2008 Utrecht
MetLife Mature Market Institute
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