22 January 2009

Discovering What Matters

mmmi Following the fun and insightful Ecologies of Risk report, The MetLife Mature Market Institute has released a new study:

Discovering What Matters: Balancing Money, Medicine and Meaning
1. Myth: The Good Life = material wealth. When asked to select from a list of 13 activities that
contribute to living a purposeful life, respondents were most likely to select spending time with friends/family (86%) and taking care of their physical self (63%).
2. Myth: Happiness = the absence of misfortune. Over the years, most people experience one or more negative “trigger events” such as serious illness, the death of a friend/family member and/or a major financial loss … Positive events, such as the birth of a grandchild or getting a new job, can serve as trigger events.
3. Myth: The Good Life = more (more friends, more money, more health, more activity). The good life comes from balance and alignment of financial security, health and meaningful activity. This usually means “lightening one’s load” by doing away with burdens that lead to unnecessary and/or unproductive activity.

Download The Discovering What Matters Study

Also check out the Workbook so you know what MetLife is up to with their marketing fodder. You’ll have to send away for the DVD, but the workbook is available for download.

snoop2 Higher up in the site hierarchy you can view MetLife’s TV campaigns – some from around the world.

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