So far this year not much new in news stories about Baby Boomers. Here’s one I’ve already blogged:
Boomers: The Overlooked Media Sweet Spot
For media planners and buyers, step one is understanding the importance of Boomers in terms of spending power.
Now another industry is catching up:
Older folks like Wii, PCs and cellphones, too
by Edward C. Baig
The topic of technology and aging takes center stage this weekend at the Consumer Electronics Show in Las Vegas. On Saturday, CES hosts the first Silvers Summit, a showcase for products and services dedicated to keeping aging Boomers engaged, entertained and healthy.
Grandparents get their widgets onTech Marketers' Next Opportunity: Boomers
by Michelle Maltais
The boomer demographic is relatively tech savvy. More than 7 million own gaming systems even though they aren't parents, and 29 million own digital video recorders … Though seniors get their own tech summit at CES, products oriented specifically toward them occupy only a small section of the show floor. But the summit's founder said the growth potential could become too seductive to ignore. "Boomers are going to demand that these things are there -- for themselves and their parents," Raskin said.
by Laurie Sullivan
Increasingly savvy baby boomers - who … control billions in disposable income - could be the target for tech marketers during the next few years…
Two quotes from my book, originally published in early 2005:
But it’s fun to read about the many products showcased at The Consumer Electronics Show.