03 October 2016

Digital Ad Shenanigans

It’s been a bad week or so for online advertising foolishness and chicanery. No big surprise for yours truly.  I’ve been yacking about all this nonsense for a decade. 

A post from 2006:

The Brouhaha Over WOMM
… When it all comes out in the wash, WOMM will be the best thing to happen to (silly retronym ahead) traditional advertising. Pretty soon, consumers won't believe anybody - even their best friends. They'll realize that they receive the most honest and straightforward information about a product or service from a TV commercial, print ad, or product web site. At least we don't lie about who we are and why we're saying what we're saying.

You can read a bunch of my posts about this and other sordid subjects here:

Social Media - WOMM - Web Advertising

In a recent presentation I talked a bit about WOMM – then followed my comments with two slides:



Back to the bad week:

Doubts About Digital Ads Rise Over New Revelations
Image result for wsj… The lack of transparency and trustworthy measurement in online advertising will be among the issues weighing on ad executives gathering in New York next week for annual Advertising Week festivities. Also on their minds: fears that they are wasting billions of dollars on ads that aren’t “viewable,” or visible to the human eye, or are being shown on sites with computer-generated fake traffic…

'Interrogate the Data': CMOs Are Sick of Digital Ad Hype
image… Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker…

Is the online advertising bubble finally starting to pop?
image… One of the biggest online advertisers told me late last year that they yanked $100 million/year out of adtech and put it into traditional advertising for one simple reason: “It didn’t work.”