I admit it. I love WOMing WOMM. I’ve been WOMing WOMM since … 2005?
WOMM vs. ADV
The danger of and possible swan song of WOMM: People will eventually see shills coming, will recognize shill-talk, shill blogs – and ignore it all.
And there have been so many posts I can’t even link to them all.
If you don’t know what WOMM is, here’s a link to a methodical and rigorous explanation:
Not too long ago there was a piece in the NYT:
Time To Duct-Tape WOMM?
A recent ad posted by “Katmoney” … offered to write convincing negative reviews posted to a Yelp page of your choosing.
Now there’s another one:
In a Race to Out-Rave, 5-Star Web Reviews Go for $5
By DAVID STREITFELD
In tens of millions of reviews on Web sites like Amazon.com, Citysearch, TripAdvisor and Yelp, new books are better than Tolstoy, restaurants are undiscovered gems and hotels surpass the Ritz.
And I thought Brand Ambassadors and Citizen Marketers were the bee’s knees.
More from the NYT piece:
Determining the number of fake reviews on the Web is difficult. But it is enough of a problem to attract a team of Cornell researchers, who recently published a paper about creating a computer algorithm for detecting fake reviewers.
And the NYT printed this:
As usual, I don’t get it. I’m not behind the curve, or ahead of it–just simply tumbling helplessly inside it.
Why would you publish and promote the algorithm? Wouldn’t that tip off all those wonderful Brand Ambassadors and Citizen Marketers? Doesn’t Google, for example, keep their perpetually morphing search algorithm a secret? Aren’t there computer geniuses who spend their lives trying to figure it out?
I’d gladly pay anybody a fiver to give this post five stars – but I’m not sure where to put the stars. Maybe on my forehead.