Advertising to Baby Boomers by Chuck Nyren, a veteran creative strategist, explains how to approach this important demographic … This book is a great resource for all of us in understanding the uniqueness of this large group of potential and/or current customers …”Recently I addressed an eclectic group of Direct Marketers. They were very receptive to what I had to say. I certainly hope it was helpful.
Thanks again, Nancy – for your kind words.
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