Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
Our publisher is doing the same thing - but for about $11.00 less:
Amazon.com: $51.07 Paramount Books: $39.95
Set of Two Boomer Marketing Books Item #: 1027 Get baby boomer marketing and advertising advice in one money-saving package. Buy both books together and save 25%.
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