If It’s Wednesday, This Must Be Belgium

More later on a whirlwind European tour I'm booked for in September. Ten days in six countries: Sweden, Norway, Belgium, The Netherlands, France, Spain.

Most of the seminars are not open to the public - but this one is:

Senior citizens: a growing market
Over 50s, baby boomers, the charmed generation ... Just some of the many names for consumers with high purchasing power and often lavish spending patterns. What are the trends in this market? How can marketers better promote their products and services to this consumer category? Is it one category or many different categories? These and other questions will be answered by a panel of expert speakers.

The speakers.