Don't Ignore The Boomer ConsumerNothing new here if you've read my book and/or kept up with this blog (along with a few other books and blogs). And did I ever have to dig around my dusty, old ethereal attic just to extract this moldly post about Campus Continuum …
Boomers are reported to spend a staggering US$ 2.3 trillion in annual household expenditures (twice the amount of 18- to 39-year-olds), enjoy the highest incomes of any age group, and were born during a fortunate crack in history to cash in on the real estate and stock booms.
30 June 2007
Don't Ignore The Boomer Consumer
Just one of many same old, same olds. In fact, there are so many that I can barely keep track of them. This time it's from Brandchannel: