Colleague
Brent Green (
Marketing to Leading-Edge Baby Boomers) has tossed up a blog post and video interview with
Cathy Hamilton, founder of
Boomergirl.com.
It's worth a read/watch/listen:
This website is the brainchild of Cathy Hamilton, a long-time journalist in Lawrence, Kansas, home of the University of Kansas. With the support of World Media -- a company that owns the community newspaper, The Lawrence Journal World, as well as other media properties -- Cathy and her team have created an imaginative, warm and welcoming place for middle-aged women worldwide to connect and collaborate.
There were real reasons - and a specific plan - behind the creation of
Boomergirl.com. Cathy just didn't say to herself, "Hey! Boomers have lots of money! Let's put up a web site for Baby Boomers! Whoopie!!!"
I blogged about Boomergirl.com back in January. I don't know how many people I've sent there to show them how a site targeting Baby Boomers should be done.
There are so many horrible ones - with scores and scores coming down the pike - that it's refreshing to have at least one or two thoughtful, intelligent, fun sites around.
I blogged about Boomergirl.com back in January. I don't know how many people I've sent there to show them how a site targeting Baby Boomers should be done. There are so many horrible ones - with scores and scores coming down the pike - that it's refreshing to have at least one or two thoughtful, intelligent, fun sites around.
She's an eloquent speaker and the website does give a warm and trusted feeling. I agree that it is looking like one of the best in its category.
ReplyDeleteWhat I'd like to interview her about, is the way she gets the boomergirls to the site. Ofcourse she has the Lawrence journal but are there more channels that she is using? How big is the traffic atm? A little inisght in the business model would be nice as the offline campaign must be good as well.
Thanks for sharing.
Martijn
Boomergirl.com just won an EPpy for best newspaper-related web site with under one million hits. (The NYT won for best with over one million.) That will boost their readership. At the site, click the link on top and read about it.
ReplyDeleteThere is also a form over there to email Cathy. Click her name. Ask her your questions. If she responds, and you feel like it, report back here.
Chuck
"There are so many horrible ones" (websites) Well, I guess you're entitled to your opinion. I am personally very proud of my website because it is DIVERSE and does not cater to only one segment of the "boomer propulation" Menopause is an equal opportunity annoyer in case you hadn't heard!
ReplyDeletePeace & Blessings,
Beverly Mahone
Best Selling Author
Whatever! A Baby Boomer's Journey Into Middle Age
http://www.thebabyboomerdiva.com
Featured in the NY Times & MSNBC-TV
http://www.nytimes.com/2007/06/07/fashion/07menopause.html
Here's an embedded link for The Baby Boomer Diva
ReplyDelete