14 June 2007

Advertising to Baby Boomers Now Downloadable

I receive lots of hits to this blog, along with email queries from around the world, about my book - especially from Europe, Canada, Australia, and New Zealand. Even a few from Asia and the Middle East. It's usually available on their regional Amazon.com and other online bookseller sites - but at twice the price as in the States. Sometimes three times the price. Often it takes two or three weeks to get it because it's actually shipped from here.

And the 2007 paperback edition isn't available outside of the U.S. yet.

Here's how I see it: There aren't many (if any) marketing/advertising books really worth more than fifteen, twenty, thirty dollars at most. It's a crapshoot, anyway. One book might be invaluable to you, while another might be worthless. You won't know until you read them. And that same book you loved will be useless to someone else, while the one that had nothing in it for you might be priceless to another.

Because of the worldwide interest in Advertising to Baby Boomers, my publisher Paramount Books now offers it as a PDF Download. It's the same price anywhere.

If you're interested, go here. There is a pull-down menu with Shipped Version as the default. Click it and pick the Download Version. You'll receive a password and a link to the download site.

Also take a gander at Paramount's newest catalog of savvy business books (PDF).

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