06 June 2007

Book Review and Interview on LifeTwo.com

LifeTwo.com has been around for awhile. I blogged about it (it seems like) ages ago. Since then it's become one of the top stops for general news and human interest stories for and about Baby Boomers and beyond. Few sites are as deep, as eclectic.

Wesley Hein reviewed Advertising to Baby Boomers and interviewed me the other day:
Unlike most business books about advertising, Nyren's book is written for clients with products or services that they want to market to Baby Boomers.
Aside from their copious offerings, LifeTwo is one of the founders of the BloggingBoomers Carnival. It's a collection of blog posts hosted every week or so by one of the member bloggers. If you're in advertising/marketing, it'd be a good idea to check out all these blogs. They'll give you a good idea what Baby Boomers are chatting about. Here's information on the latest one.

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