Wesley Hein reviewed Advertising to Baby Boomers and interviewed me the other day:
Unlike most business books about advertising, Nyren's book is written for clients with products or services that they want to market to Baby Boomers.Aside from their copious offerings, LifeTwo is one of the founders of the BloggingBoomers Carnival. It's a collection of blog posts hosted every week or so by one of the member bloggers. If you're in advertising/marketing, it'd be a good idea to check out all these blogs. They'll give you a good idea what Baby Boomers are chatting about. Here's information on the latest one.