15 June 2007

Boost Your Boomer Business

In the previous post I talked about the value of marketing/advertising books. This month GRAND Magazine has an article titled Boost Your Boomer Business with reviews of a handful - including David Wolfe's Firms of Endearment, Mary Furlong's Turning Silver Into Gold, Marti Barletta's PrimeTime Women, and mine:
This fascinating book reveals how to rethink current advertising strategies to effectively reach the thriving boomer marketplace. Nyren passes on key information about how the generation responds to advertising, cleverly pointing out that this group grew up during the years when advertising really flourished and expanded. So, their level of advertising sophistication is key to consider when developing advertising strategies and campaigns.

Additionally, a special section of the book focuses on helping baby boomer entrepreneurs jump-start their marketing and advertising.
Here's a PDF of the article: Boost Your Boomer Business.

Thanks, GRAND. And it's a great issue: a profile of Nancy Pelosi, an interview with John Erickson of Erickson Homes and Retirement Living TV, and a bubbly, funny piece by Susan Silver.


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