Social Media: A Sliver Of The Bigger Picture

Jonathan Salem Baskin for Forbes reports from Social Media Week:

You Attended Social Media Week And Didn't Even Know It

Or maybe he wasn’t there. I’m not sure. Actually, it would be better if he hadn’t attended – because that’s Mr. Baskin’s point:

Though you may not have participated in an official event during Social Media Week (which ends today), you attended it…every day, in fact, which is the problem with the gig in particular, and our understanding of social media generally.

So being there isn’t being there. 

All of this makes perfect sense of you’re a social media guru.  Here’s one who ‘gets’ it:

Where people already aren’t.

More from Jonathan Baskin:

…. the event’s slogan, “Reimagining Human Connectivity,” is kinda like announcing you’re going to reimagine gravity.

My take:

25 September 2012
Twitter & Advertising
… The mobile/social media soothsayers will have you believe that there is this unknown, magical mode of persuasion that has never been thought of before – and will reveal itself any day now.

If you believe that, I have a Blackberry in Brooklyn I want to sell you.

Even more from Jonathan Salem Baskin:

… Social media are a subset of media overall, which are a subset of the mediated experiences that are a subset of experiences generally. They’re a sliver of the bigger picture.

See you at the next Social Media Week event!  (I won’t be there.)

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