Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
05 October 2007
London & Marks & Spencer
After The European Speaking/Consulting Tour it was off to London for a good mix of business and pleasure - so much so that it was hard to separate the two.
We had a great dinner with Kevin Lavery (Executive Creative Director of Millennium Direct) and his wife at Langan's - and the next day took a train to visit Dick and Stella Stroud in Salisbury (a stunning medieval Cathedral there - and a wonderful town to explore).
I'll defer to Dick and not critique the various spots, print ads, and web site. They are in his territory (… OK - I like them a lot - but that's all I'll say.) What fascinated me was walking into the store with my more-significant-than-I-am other and watching her riffle through the racks. She turned this way and that, being drawn to items for herself, her teenage daughter, and her twenty-something daughter. It was obvious that all three could shop together practically in the same spot. You wouldn't find the teenager in the 'teen' department and the twenty-something in the 'trendy but adult' department - with the mother not even in the store, but off scrounging around in Chico's or Coldwater Creek.
So I think it all works. While the campaign is whimsical and stylized (whoops, now I'm critiquing), it promotes something that could very well become a reality: many generations of women shopping together in the same clothing section of a department store.
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