- News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link.
- News that’s fobbed off as new when it’s really old. In the past I’ve called this No News News.
Folks Are Still Reading My 2005 Book
… Truth is, you can analyze marketing fodder all day and night, read countless books about marketing to Baby Boomers, attend advertising and marketing conventions around the world, and soak up everything all the experts have to say. Much of what is out there is valuable and useful … But if you plan on implementing a creative strategy and turn it over to a different generation of advertising professionals—you'll forfeit the natural sensibilities required to generate vital campaigns…
Intro & 1st Chapter (PDF)Another major business mag (this one in the U.K.) just published two articles full of admixtures of old good advice, old bad advice. Trouble is, I don’t want to be 50+ Marketing Snopes.com and have to sift through the diamonds and dreck. No links.
Instead, read Dick Stroud and Kevin Lavery.