Wind is blowing very which way in The Great Northwest, leaves and branches swishing and diving.
It seems that way on my computer screen, too. A messy swirl of stories:
Horizontal Attention Leans Left
by Therese Fessenden
… Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half…
on this blog
A company I know nothing about, Skyword, and another newsletter:
Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
by Lauren McMenemy
… 79 Percent of Baby Boomers Feel Patronized by Advertisers. Maybe because it seems we are really, really bad at it.
Human Resources/Brain Power
"No, I don't think a 68-year-old copywriter can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?" - Rosser Reeves
I don’t know what this is, but it looks like something you’d buy a grandchild:
One more flurry:
Good interview with Mark Beasley: Chairman of the MMA
… In 2013, he co-founded the MMA, a UK-based organisation that aims to address the age myopia of the marketing world. The MMA runs the Mature Marketing Summit, Europe’s leading event for all interested in the subject of marketing and older consumers, now in its fourth year.