Wind is blowing very which way in The Great Northwest, leaves and branches swishing and diving.
It seems that way on my computer screen, too. A messy swirl of stories:
Dick Stroud’s blog is a good one to steal from. There’s always something there worth filching. One post mentions a Nielsen Norman Group newsletter:
Horizontal Attention Leans Left
by Therese Fessenden
… Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half…
I’m moving
everything
on this blog
over
here
from
now
on.
A company I know nothing about, Skyword, and another newsletter:
Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
by Lauren McMenemy
… 79 Percent of Baby Boomers Feel Patronized by Advertisers. Maybe because it seems we are really, really bad at it.
Could be:
Human Resources/Brain Power
"No, I don't think a 68-year-old copywriter can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?" - Rosser Reeves
I don’t know what this is, but it looks like something you’d buy a grandchild:
One more flurry:
Good interview with Mark Beasley: Chairman of the MMA
