More bad news for brain games:
Think brain games make you smarter? Think again, researchers say
Brain games marketed by the billion-dollar brain-training industry don't improve cognition or help prevent age-related brain decline, new research finds…
“The thing that seniors in particular should be concerned about is, if I can get very good at crossword puzzles, is that going to help me remember where my keys are? And the answer is probably no.”
No big surprise for dumb Chuck. Eight years ago I was skeptical (but mostly skeptical of the outrageous claims with no proof):
02 March 2009
The Brain Games Game
… My first exposure to the recent spate of brain games was at the 2004 Boomer Business Summit. I scratched my not-too-bright head and wondered what the difference was between a brain game and any mind-bending game: Rubik's Cube, Scrabble, Sudoku, etc. Obviously, this new crop of revolutionary IQ busters improved your brain power while all the others were, I guess, just for laughs.
… And that’s what bothered me about the marketing – and still does. Are these new-fangled blinking lights on a screen the best way, the only way to keep your noggin nimble? This seems to be the claim. Or are they a new breed in a long line of cognitive games that go back to counting pebbles on a cave floor?
You certainly get the ‘hard-sell’ impression that if you don’t buy and play these games, eventually your brain will leak out of your nose and ears…
Now we have proof. Brain games do nothing but entertain – and don’t say otherwise or this is what’ll happen if you do:
06 January 2016
Brain Games: Hocus-Pocus Hyperbole
Looks like a not-so-bright company hawking a make-me-bright online game is in non-virtual hot water…
Want to kill time at the airport? Take out your smartphone and play a brain game. Want to get smarter? Read a book. Want to stay smart? Re-read a book.
Just for fun:
The Live Forever Diet
by Chuck Nyren
Scrumptious and so simple to prepare even a 112-year-old can do it.
By Chuck Nyren
… The adverts use Twiggy and three other models of various ages - very age-neutral marketing.
I remember laughing when Draper was pitching a campaign to Lucky Strike around the concept of It's Toasted, Lucky Strike's slogan ![[image%255B6%255D.png]](https://lh3.googleusercontent.com/-iEujFbl8muo/WKTzPsgt_SI/AAAAAAAAIjw/OtLIGezbNlE/s1600/image%25255B6%25255D.png)
… As someone who does not have impressive degrees in history or sociology, I was thinking, just off the top of my head, how an eminent scholar (as the author assuredly is) might go about researching and ultimately arriving at the startling conclusion that baby boomers are a generation of sociopaths…![[mevsyou.jpg]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0YAqHZk9xZYuEIFLDL2hA9vNcGs7c0L2ROk7bUOntCj1Xb4ugeXwRvWOxX_l7-zxRKxDxESImxTea9z0Ar4x5YErGic1zhuh6VqaBWzWihnwnbiMcpINSASPKjU_JNy9dnm1tAg/s1600/mevsyou.jpg)
… Talk to some folks in their twenties, thirties. They are now in that ‘me’ stage. It’s healthy, smart for them to be so. I was just like them thirty years ago, get a big bang out of them, admire their boundless creativity, energy – and self-obsession. These ‘me generation’ twentysomethings today will become a ‘we generation’ in thirty years…
Boomers in Candyland
again and again
sold annually, as well as 
Twitter Inc.’s shares plunged 12% on Monday as the odds of a sale appeared to dim further, shifting attention back to the social-media company’s troublesome pursuit of a strategy to jump-start user and revenue growth.
No surprise to 
things off with a client breakfast on September 28, featuring the noted Boomer advertising expert Chuck Nyren …
The Giant Leap: There had better be a minor revolution in the creative end of the advertising industry. Talented men and women in their late forties and fifties need to be brought back into the fold if you want to reach us. This includes copywriters, graphic artists, producers, directors, and creative directors.
Almost every day, NostraChuckus stares into his crystal ball and sees himself – but in other guises. These strange visages look nothing like him – yet they do. It’s as if his crystal ball doubles as a phantasmagoric funhouse mirror ...
… Some employers promote innovative programs to show that they appreciate their older employees and don’t want to lose their experience, their rapport with customers or their ability to mentor younger workers …
the outcome? 
Marketers Throw Out The Baby Boomers With The Bathwater
Hindenburg Explodes In Mid-Air
Brand loyalty almost always fades, and hasn’t made sense for decades. 
Hire Baby Boomer Creatives
You nailed it Chuck! My reaction (albeit with an agency skew) is that these spots are targeting BOOMERS, but written by 20-somethings? … Young creatives (are there really any other kind?) can't write to BOOMERS…so they write to please themselves. As a BOOMER many of us see right through this common occurrence.
03 October 2005