15 April 2006

Insatiable Appetite for Information

Baby Boomers the most Likely to Book Online after Researching Hotels and Flights
Insatiable Appetite for Information: Baby Boomers view an average of 36 pages of travel content when researching online…. Of the travel content viewed by this group, over 70% takes place on agency, hotel supplier, and airline carrier websites.
I write about this in my book - and have blogged about it before:

My Favorite Cyber-Myth
How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed.
Also read about a few off-beat vacations Baby Boomers are taking.

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