Baby Boomers: Web 3.0

It seems as if some big companies are catching on, coming up with good ideas for the web and Baby Boomers. Two stories recently:

Bertelsmann looking to create 'MySpace' for older set:

German media group Bertelsmann plans a return to the Internet and is looking at transforming its Direct Group of book, CD and DVD clubs into an Internet networking scene for older people.

New Company Focused On The 50+ Market

Eons, Inc., a 50+ media company inspiring a generation of boomers and seniors to live the biggest life possible, has secured $10 million in Series A financing, from General Catalyst Partners and Sequoia Capital. Jeff Taylor, founder of Monster.com, is the founder and CEO of Eons(TM), which will formally launch in July 2006.

It's hard to blog much about the above, since they're both in the planning stages. Nothing much to see yet. Eons™ is just a placeholder. But it's coming: The age revolution on the WWW.

Why don't we just call it what it is (or will be): Web 3.0

Or 4.0 or 5.0 - whatever version isn't taken. Because that's what it'll end up being.