15 March 2017

Something Old, Something Old, Something Borrowed, Something Old

Actually, everything in this post is old and borrowed.

Has wearable tech had its day?
By Zoe Kleinman Technology reporter, BBC News
https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTBY7t7OmZYBRoSEwSJc7Effi6xJQTeoP2mZKX788CygiHEZA6mMwThis time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% year-on-year …

… Jawbone, once a popular fitness tracker brand, confirmed to TechCrunch that it is leaving the consumer market and focusing on healthcare providers … Microsoft has removed its Fitness Band on its online store … and crucially no longer provides the Band developer kits.

And if you read to the end, they’re still optimistic. 

My old and borrowed takes:

Never Leave The Hospital! Health Tech Wearables, Implanted Chips
By Chuck Nyren
huffington_post_logo1I'm having issues. I'm worried that the medical industry might want me to worry too much about my health. A little worry is good. But constant worry? It seems as if they want me to think of nothing else but my vital signs for the rest of my life.

Finally Live The Life You've Always Wanted With Wearables!
2014-11-14-beany.jpgBy Chuck Nyren
… Along with Google Glasses, you'll also be wearing Google Nose and Google Mouth.

15 OCTOBER 2015
Baby Boomers Not Wearing Wearables
… My guess is that we’re a decade away from wearables we might want to wear. Even then we might not want to wear them.

Industry Arrives at a Consensus on Online Advertising
by Brian Jacobs
image… Since the media world exploded and we all started talking digital gobbledegook the BS filter gets clogged, and all sorts of rubbish gets through (and all sorts of good stuff gets blocked) when that happens.

Then there’s the ads. Sad to say they’ve become ludicrously irrelevant, the province of the luddite creatives…

My takes on this are so old and borrowed they’re threadbare:

03 OCTOBER 2016
Digital Ad Shenanigans

Social Media - WOMM - Web Advertising

Top model agency responds to baby boomer spending power
by Helen Leggatt
imageThe growing buying power, and lust for life, of the post-war baby boomer generation has led to one of Europe's leading model agencies to launch a new division – RETRO….

Some of many:

05 OCTOBER 2007
London & Marks & Spencer
… The adverts use Twiggy and three other models of various ages - very age-neutral marketing.

02 JULY 2008
Demand for older models grows

13 JUNE 2013
Are you model material?

Thanks to Christopher Simpson for telling me about this:

50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them

I remember laughing when Draper was pitching a campaign to Lucky Strike around the concept of It's Toasted, Lucky Strike's slogan created in 1917.

Mad Men was either 40 years behind the times or 50 years ahead of it. It may have missed the 1960s altogether.

Just for fun:

76 Million Sociopaths Outed
by Chuck Nyren
[image%255B6%255D.png]… As someone who does not have impressive degrees in history or sociology, I was thinking, just off the top of my head, how an eminent scholar (as the author assuredly is) might go about researching and ultimately arriving at the startling conclusion that baby boomers are a generation of sociopaths…